Email Series for Henna & Jagua Artists:

I'm taking you along the chaotic behind-the-scenes of launching henna & temporary tattoo kits. 

If you missed it, here’s Email 1, Email 2 , Email 3, Email 4,  Email 5 + Email 6.
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Want out?  Click here

Hey , 

Let me tell you the epic fail of a temporary tattoo workshop we were working on hosting in Toronto.  

We figured hosting this workshop would help: 

• Turn a small profit

• Gather feedback for the temp tattoo prototype kits before they hit the shelves

• Create hype (cause nothing spreads faster than FOMO)

But instead of hitting 3 birds with 1 stone, we, uh… kinda just threw the stone & watched it bounce off a wall.

A family situationship came up, and while I wish I could be in two places at once, I haven’t unlocked that superpower yet. So the date was no longer ideal but also... 

Ticket sales were… underwhelming. Like, watching-paint-dry levels slow. 

And with only 15 spots to fill, that was a bullet to the chest. 

Here's the rookie mistakes we think we made: 

• Marketing was weak. Only 2 email blasts and a couple of Instagram stories (to an audience that’s 50% based in Egypt)? Yeah, not the most strategic move.
  
  
• Wrong season for street promo. I nearly lost a toe trying to hang flyers in the middle of a snowstorm. Turns out, people aren’t exactly strolling the streets when it’s -20°C.
  
• Influencer timing fail. We asked them to attend & post their experience, after the workshop took place. Would've been smarter hyping it up before to help fill seats. 

The New Plan:

Make lemonade when life gives you lemons, right? 

We’re rescheduling for May. Why? Cause Toronto defrosts by then, and people will be itching to get out and do fun, summery things. 

Plus, we’re using this extra time to build our YouTube channel which would naturally promote the workshop & kits anyway. 

And instead of throwing the whole event into the void, we introduced a fully refundable paid waitlist of just $10cad.

That way people can secure a spot in advance, which would be deductible from their total amount & if they change their mind about it, they'd get their money back. 

So yeah, lesson learned: marketing needs more than a couple of half-hearted emails and some rogue flyers battling the weather. SIGH. 

Have you experienced an event fail like that yourself? 

Sending Good Vibes, 

Nadine

P.S. I will be starting a video series on Instagram to show you the good, the bad, the ugly of launching a product line. We're calling it the Inkubator Series. Get it? Are you following me on IG already? 

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Nadine Daff, 65 Gloucester Street, Toronto, Ontario M4Y 1L8, Canada

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