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Email Series for Henna & Jagua Artists:
I'm taking you along the chaotic behind-the-scenes of launching henna & temporary tattoo kits.
If you missed it, here’s Email 1, Email 2 + Email 3.
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Want out? Click here
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Hey ,
Remember how I’ve been hyping up our henna & temporary tattoo kits? Mentioned how we'd use Youtube to market it...
Well, we’re also building an influencer list that aligns with the brand—so far, so good, right?
But man, working with influencers is like trying to find the right avocado at the grocery store.
The thing is, I don’t wanna work with the influencer who has the most followers.
The bigger the following, the less engaged their audience is.
We wanna work with the same 3-4 influencers throughout the year, building trust and engagement, not just doing a one-hit wonder.
And here’s where it gets wild: I’ve explained this strategy to a few influencers, and they’ve literally said, “Nah, I’ll just do a one-off video.”
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